The community-and-groups pillar
- Daily active users
- 2.1B
- Monthly active users
- 3.1B
- Founded
- 2004
- Avg. session
- 33 min
Figures are approximate, illustrative estimates for comparison purposes and may not reflect current official statistics.
Content formats
- Text posts
- Image posts
- Short-form video
- Long-form video
- Live streaming
- Stories
How the algorithm works
Facebook's feed leans heavily on meaningful social interaction: comments and shares from friends/family outweigh passive likes, and Groups content is boosted for members.
Key ranking signals
- comments
- shares
- watch time
- group membership relevance
- reshares from friends
3-5 times per week, mixing native video with community/group posts performs best.
Snapshot as of August 2026 — what's shifted recently
- Increased weight on Reels and Groups content relative to plain link or text posts.
- Greater emphasis on content from Pages and people a user interacts with directly, versus broad recommendations.
- Continued de-prioritization of posts that lead with an outbound link.
Algorithms change frequently and without notice. The notes above are illustrative, point-in-time observations, not live data — always cross-check current behavior against each platform's official creator/help resources.
Monetization
- Ad revenue share
- Subscriptions
- Brand partnerships
- In-app shopping
Requirements: 10K followers and 600K minutes viewed in the last 60 days for in-stream ad monetization; separately, the Creator Fast Track bonus pays $1,000/month at 100K+ followers (or $3,000/month at 1M+) on Instagram, TikTok, or YouTube.
Payouts: Paid via Meta's monetization dashboard; ad revenue share typically runs 55% to the creator.
Is Facebook right for you?
Best for creators building a durable community, especially via Groups, and who benefit from an older, higher-intent audience.
Read the Facebook creator success guide →